Book Packaging: Another Way to Get Published

Posted by March 22nd, 2012

Book Country Twitter Chat (March 15, 2012)

Learn about the ins and outs of book packaging from experts of Stonesong agency, Ellen Scordato, Alison Fargis, and Judith Linden.

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What is book packaging?! It has nothing to do with literally packaging a physical book. It is an alternative way to get published, also known as book development. Book packagers may be enigmatic figures to laymen, but any industry insider will tell you that they play a fundamental role in the book world!

As one of our guests Alison Fargis told us, the book packager is like an independent film producer, in charge of doing everything that has to do with putting a book together — working with writers and publishers on a project management level, offering comprehensive editorial, design, and production work, as well as marketing and PR. Book packagers help publishers execute difficult or crash projects. Or they come up with their own idea for a book and hire writers who bring the concept to life.

How does this pertain to YOU? Well, the book packaging industry employs a ton of freelance writers and publishing professionals. It is a great way to break into the biz and get writing credits. Our special guests to tell us more are the ladies of Stonesong, a NYC-based literary, publishing, and book development agency — Ellen Scordato (@EScordato), Alison Fargis ( @AlisonFargis), and Judith Linden ( @JudyLinden1) — mostly package non-fiction.

Ellen Scordato is a book packager who handles production, design and custom publishing, and has a quarter century of in-depth publishing experience. She used to be a managing editor who loved production and midwifing great ideas, and it is the passion for project management that got her into book packaging.

Alison Fargishas 17 years of packaging and book development experience. She often puts on a literary agent hat, representing clients such as bestselling author of The Sisters Grimm, Michael Buckley. In 2002, Alison and Ellen co-founded Stonesong.

Judith Linden joined Ellen and Alison at Stonesong in 2004 as Executive VP, Literary Agent, and Director of Digital and Print Media. Prior to joining Stonesong, Judith spent nearly 20 years as an executive editor and book developer at two major publishing houses.

Together, they have produced many bestselling titles, including The Daring Book for GirlsDating the Undead, and Smart Words. With 75 years of combined editorial and packaging experience, they are a treasure trove of pub insight! Here’s a taste:

@JudyLinden1: Basically we [book packagers] are agents plus. We follow a project from inception to final form. For PETFINDER [a book about adopting shelter dogs], we found the org, wrote proposal, sold it, edited every word, managed photos, delivered ms to pub.

@EScordato: We don’t have writers on staff. We compose teams specifically for each project, depending on the expertise needed.Suppose we a book on culinary history or a craft book. We might look for writers who have blogs on the subject, or teach on it.

@AlisonFargis: We also look for writers for the crash projects publishers send our way.

@JudyLinden1: [Biggest subjects in non-fiction book packaging right now] cooking, design, lifestyle, diet, relationships, pop psychology, pop culture, fashion, parenting among others.

@EScordato: Yes! We certainly are [considering every delivery medium]. Very active in developing ebooks.

@AlisonFargis: I keep resumes for years. I may not have a gig for u right now but if the right project comes along I will call.

If you missed the chat or want to refresh your memory, we’ve posted the entire transcript as a PDF document HERE. The PDF will open in your browser and you’ll be able to save it to your computer if you like. You can also get to know your fellow genre fiction lovers by clicking directly on their Twitter handles.

Please note that the chat appears from newest to oldest tweets, so start at the bottom and work your way up.

Thanks to all of our chat participants!

REMEMBER: Book Country Twitter chats are taking a short hiatus, but typically occur every other Thursday. Just use the hashtag #bookcountry to participate or follow along. Dates, topics, and special guests are announced in advance in the Book Country Discussion forums, so be sure to take a look! And follow us on Twitter @Book_Country.

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