Category Archives: Specialists

Profiles of publishing and book-industry specialists, from art directors to sub-rights managers to outside PR firms.

How to Take Perfect Social Media Profile Photos

Posted by December 16th, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. Below, book marketing and publicity experts share tips and best practices to help writers and authors literally put their best face forward, across different platforms.

How to Take Perfect Social Media Profile Photos

Selecting the Best Picture for Social Media Profiles

  • Make sure the picture represents both you and the content of your work. If you’re a YA author, you might dress casually, while a business author might be best represented wearing business attire and a cookbook author in her kitchen.
  • Make yourself, not the background, the focus of attention. Select a photo that shows your face clearly and doesn’t surround it with a complicated backdrop, which can be distracting. Always make sure the photo is well lit.socialphotos24

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7 Ways to “Put Yourself Out There” as a Writer

Posted by December 15th, 2015

Was there ever a more generic piece of advice to writers than “put yourself out there”? I hear this constantly, and yes, I often say it myself. typing with nib smaller

It’s worth investigating what it really means to “put yourself out there as a writer.” Which writers are putting themselves out there, what does that look like, and how can other writers follow their example? Continue reading

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Book Country Was Featured on LinkedIn Pulse

Posted by December 14th, 2015

Over the weekend, an essay I wrote about Book Country and the benefits of online workshopping for writers called “Emerging Writers: Treat Your Book Like a Start-Up” was featured on LinkedIn’s Pulse blog. Check it out here!

Emerging Writers: Treat Your Book Like a Start Up

You can also download an expanded version of this essay here.

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VIDEO: 5 Golden Rules of Social Media for Authors

Posted by November 23rd, 2015

Watch now: Book Country member Andrea Dunlop, social media and marketing director for Girl Friday Productions and author of the novel LOSING THE LIGHT, shares the 5 Golden Rules of Social Media for Authors.

5 Golden Rules of Social Media for Authors

1. If you’re an author, marketing is part of your job.
2. Marketing is all about community.
3. Consistency is key.
4. Check your karma.
5. Do what you like.

Go here to learn more about how Girl Friday Productions works with authors like you, and check out more videos on the BookCountryTV YouTube channel.

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NaNoWriMo: Building Good Habits by Andrea Dunlop

Posted by November 9th, 2015

Nano cloudsLast week we posted about the awesome sweepstakes Girl Friday Productions is running for NaNoWriMo participants. As we kick off week 2 of Nano, we check in with Book Country member Andrea Dunlop (social media and marketing director at GFP and author of LOSING THE LIGHT, coming from Atria Books in February 2016) for tips on making the writing habit sustainable over time.

What do you need to make it as a writer? Talent? Ambition? Discipline? An enormous trust fund that allows you to quit your day job?

Sure, you need those things (okay, not the last one, but it couldn’t hurt). But whether your version of “making it” is getting through your 50,000 words for NaNoWriMo this year, getting a six-figure book deal, or anything in between, you definitely need good habits, because without them, none of the rest of these things will matter.

What I love about NaNoWriMo is that its very concept dispenses with any precious notions of what it means to write a book. NaNo does not concern itself with airy-fairy visions of the muse alighting on your shoulder and inspiring greatness; the only goal is to reach the word count. Technically this means that you could write the sentence “All work and no play makes Jack a dull boy” five thousand times in a row and complete the NaNoWriMo challenge, though we all know that doesn’t end well for the author. (On a related note, if you ever find yourself saying, “You know, if only I could get somewhere really isolated and quiet where I didn’t have any other responsibilities, I could definitely get my novel done,” you should probably watch The Shining.) Continue reading

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Takeaways from “Building a Writing Community Online + Off” Panel

Posted by November 3rd, 2015

Last week’s “Building a Writing Community Online + Off” panel event at BookCourt was a remarkable chance to hear six brand reps (Pinterest, Kickstarter, Tumblr, the Sackett Street Writers’ Workshop, BookCourt, and, of course, Book Country) chat about how each of their organization or platform can be an extremely useful tool for building up a writer’s network. Julia Fierro of SSWW and Maris Kreizman of Kickstarter were also able to speak to their own experience building a writing community as traditionally published authors (respectively of CUTTING TEETH, a Landmark Women’s Fiction Title on Book Country and SLAUGHTERHOUSE 90210, which we featured on the blog last week). As one panel-goer said on Twitter after the event, all these perspectives made for “Delicious brain food!”

https://www.eventbrite.com/e/finding-and-building-your-community-of-readers-tickets-18467224967

From left: Lucy Silag, Danielle Rayman, Julia Fierro, Maris Kreizman, Rachel Fershleiser, and Andrew Unger. Image courtesy of Rich Kelly via Twitter. Learn more about Rich by clicking through the picture.

We want to extend an enormous thank you to everyone who came out in the pouring rain to join in the conversation! For those of you who couldn’t make it or aren’t local, here are some takeaways from the event: Continue reading

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TONIGHT at BookCourt: “Building a Writing Community Online + Off”

Posted by October 28th, 2015

BC-WritingCommunity-600x185 w rsvp w tumblr

TONIGHT
Wednesday, October 28th
7pm
BookCourt
163 Court Street
Brooklyn, NY

The most daunting task for aspiring and emerging writers can be building and growing their writing community online and off. Danielle Rayman of Pinterest and Lucy Silag of Book Country will share how social media and online writing communities can be tools for getting your work into the hands of agents, publishers, and readers. Julia Fierro, founder and director of the Sackett Street Writers’ Workshop; Maris Kreizman, of Kickstarter and SLAUGHTERHOUSE 90210 (the Tumblr and new book); and Andrew Unger of BookCourt provide insight into how being a part of a local “writers” scene has real value when it comes to taking your writing to the next level.

This NYC writers event is free and open to the public.

RSVP to the event on Facebook. Continue reading

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An Interview with Book Maven Maris Kreizman

Posted by October 27th, 2015

Maris KreizmanIt’s so exciting to have Maris Kreizman visit the blog this morning! Maris is the author of the new book SLAUGHTERHOUSE 90210, a visual mashup of great literature and pop culture. Those of you who came to our “Uncoventional Paths to Publishing” panel at the Slice Literary Writers’ Conference 2015 will recognize Maris from our lineup of speakers: She’s a maven of books, publishing trends, and an incredibly active member of writing and reading communities online and off.

Lucy Silag: You began your career as an editor. What was your favorite part of working in publishing?

Maris Kreizman: I loved being an editor because it allowed me to guide a book in every stage of the process from its earliest drafts to its final incarnation. I loved being able to connect with writers and to be the biggest advocate for my authors, both in-house and otherwise.

LS: Now you are the publishing-outreach lead at Kickstarter. Tell us more about how you help writers in this role.

MK: There are so many different ways for writers to use Kickstarter. Writers are using Kickstarter to plan literary events and book tours, and funding book and magazine-related works from apps to zines. And I’m helping writers and publishers to set up great Kickstarter projects to help them make the most of the platform.

LS: Congratulations on the release of your book SLAUGHTERHOUSE 90210! Tell us about the genesis of this book.

Slaughterhouse 90210 coverMK: Thank you! I was bored at work, which is how many genesis stories about creative projects start, I think. It was 2009. My friend told me that I should start a Tumblr where I could post quotes from literature–I had a stockpile. And I thought, a blog featuring book quotes on their own sounds boring! But I was scrolling through my dashboard and saw a photo of Joan from Mad Men and thought, “Hmm, adding a photo from a TV show to the top of that quote would be way more interesting, and would make the post more about how the image and the text intersect and speak to each other.”

 

LS: Of all the social media platforms, why was Tumblr the right fit for SLAUGHTERHOUSE 90210?

MK: Tumblr is so easy to use! And more importantly, Tumblr is all about community. There’s a very strong group of people who love books on Tumblr, and I was able to find them and interact with them. The fact that Tumblr allows users to follow the blogs they love and also to reblog and add comments was integral to the success of Slaughterhouse 90210. I knew it was catching on when I saw that Tumblr users were having their own conversations about it. Continue reading

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Andrew Unger: Q&A with BookCourt’s Events Manager

Posted by October 26th, 2015

Andrew UngerToday we welcome Andrew Unger to the Book Country blog. Andrew is the Events Manager at BookCourt, the celebrated Brooklyn bookstore famous for its well-stocked events program featuring New York’s most distinguished authors as well as brand new talent. Andrew will be on the “Building a Writing Community Online + Off” panel co-hosted by Book Country on Wednesday night, October 28th, 2015, at 7pm at BookCourt.

Lucy Silag: Tell us about BookCourt and how it fits into the Brooklyn community of writers.

Andrew Unger: “BookCourt is a monument, a university, and a party in slow motion. It doesn’t have to take over the world because it is the world.” — Jonathan Lethem

It’s no surprise that Jonathan Lethem said it best. The store was opened by Henry Zook and Mary Gannett in 1981. It was one room, a former barber shop, with a modest selection of fiction, non-fiction, and children’s titles. They bought the building in 1983. In 1996 Albert, who owned the flower shop next door, wanted to move to Florida and so sold his building to Mary and Henry in 1996. In 2008, they removed the greenhouse behind the old flower shop and added what is perhaps the store’s most defining characteristic, a giant, book-lined reading space. Hoisted above the ceiling, at the apse of the room, is a beautiful skylight. Today the store boasts one of the largest inventories in Brooklyn.

With the addition of the “Greenhouse,” the events series at BookCourt hit a high gear. In the seven years since it was built, the store has grown to accommodate the flush of writers and the wave of gentrification overtaking the neighborhood. In a given week, BookCourt might host ten different authors, four writing workshops, a book club, and a number or stock signings. It is a haven for readers, it’s an intellectual playground to a whole generation of neighborhood children, and it’s a university to writers from across the city.

BookCourt interior

Interior at BookCourt, courtesy of Google Maps.

LS: Why should writers hang out at Bookcourt?

AU: BookCourt is like a living, breathing MFA program. We’ve hosted Junot Diaz, Richard Ford, Don DeLillo, David Sedaris, Lou Reed, Elvis Costello, and I could keep going. It’s such a stupidly impressive list of authors. Those events give you goosebumps. Junot Diaz talked for over an hour about his process, his growth as a writer and listened and responded to almost every single attendee, a room of over 300 people. This is an amazing opportunity. But this isn’t entirely the reason writers congregate at BookCourt. Continue reading

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NYC Writers Event: Building a Writing Community Online and Off

Posted by October 6th, 2015

https://www.facebook.com/events/1622362738032076/

Join us in Brooklyn on October 28th, 2015, at 7pm for a panel discussion at BookCourt, hosted by Book Country, Sackett Street Writers’ Workshop, and Pinterest, and featuring special guest author Maris Kreizman!

Building a Writing Community Online and Off
October 28, 2015 @ 7pm
BookCourt
163 Court Street
Brooklyn, NY

The most daunting task for aspiring and emerging writers can be building and growing their writing community online and off. Danielle Rayman of Pinterest and Lucy Silag of Book Country will share how social media and online writing communities can be tools for getting your work into the hands of agents, publishers, and readers. Julia Fierro, founder and director of the Sackett Street Writers’ Workshop; Maris Kreizman, of Kickstarter and SLAUGHTERHOUSE 90210 (the Tumblr and new book); and Andrew Unger of Bookcourt provide insight into how being a part of a local “writers” scene has real value when it comes to taking your writing to the next level.

This NYC writers event is free and open to the public.

RSVP to the event on Facebook.

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