Creating Authentic Book Marketing

Posted by February 27th, 2013

When it comes to promoting your book, invest your resources in what brings you joy.

Book_Country_Book_Marketing_Success

During Author (R)evolution Day at this year’s Tools of Change for Publishing conference, journalist Porter Anderson interviewed Grub Street founder Eve Bridburg on finding “The Author Blueprint for Success.”

She explained that, upon publication, the typical author strategy has been: build community through a platform and use social media to support your sales. But, with so many different options, which ones should you choose?

Grub Street studied this and came up with a three-part logic model of success. (It sounds more intimidating than it is.)

First: Determine your mission and intent. Like a company that uses a mission statement to guide it, create a statement that focuses on what you want to accomplish, why you’re producing books, and to whom and what you want to offer.

Then: Define success. This is easier said than done. Eve qualifies that success is bigger than sales. Ask yourself: What are your goals for the book? What brings you energy and joy? How do you want to spend your time? How will you know you’re successful?

The final part: Create an authentic campaign. Examine your strengths and weaknesses. What do you like doing? What feels good to you? Identify the activities that line up with your mission and definition of success.

This becomes your map. You can commit to investing your time and money because you know what path you’re headed down. It feels less scattered because you’re not trying to conquer everything without a plan. You’ve found the things you’re good at, the things that are unique to your voice, and the things you enjoy doing. That’s how you create an authentic marketing and promotion campaign. Go and do them. Then, measure to see how your tactics are lining up with your definition of success.

If you’re in Boston, you should check out Grub Street, or follow them from afar on Twitter. Follow Porter Anderson for publishing industry updates. Full slides of the talk can be found here.

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