Are you looking for a way to spice up your book launch marketing plan? A Goodreads giveaway may be just the thing you need.
With more than 20 million community members, Goodreads is an important book discovery tool for authors. A giveaway on the site is an excellent way to create awareness for your book and garner early reviews. Below, we guide you through the process and offer some rules of thumb.
Start early. Run the giveaway for a month and list it a couple of months to a month before your book is released. To list a new giveaway, simply log into your Goodreads account—hopefully you’ve already set up an author profile for yourself and have added your book—and navigate to Giveaways. From the right-hand navigation, select List a Giveaway.
Fill out the giveaway details, and be sure to read the terms and conditions. Use the Tags field to your advantage to appeal to the right audience. For example, if your book is a paranormal romance featuring vampires, you may want to list some of the following tags: paranormal-romance, supernatural, love-story, and vampires. The tags will determine the placement of your giveaway on the Goodreads site. Click here for a list of tags that you can choose from.
You can give away as few as one copy of your book, but we recommend that you opt for a higher number. According to Goodreads, 60 percent of people who win a book end up writing a review. Therefore, the more books you give away, the more reviews you’ll receive. Not to mention that many giveaway participants will click on the Want to Read button after they enter the giveaway. As a result, a great deal of people will add your book to their shelves.
Once you finalize the giveaway form, it will take the Goodreads team about a day to approve it and send you a confirmation email.
Next: spread the word about the giveaway! Post about it on various social media channels, write about it on your blog or newsletter, or even create a Facebook ad campaign to promote it. Note that a giveaway usually gets the most entries toward the end, when Goodreads features it on their Ending Soon tab. Therefore, be sure to send reminders to your fan base a couple of days before it ends for maximum effect.
Once the giveaway is over, Goodreads will send you an email with a list of all the winners. Now all you have left to do is mail the books! For an extra touch, add an insert to each book with a short message congratulating the winner and suggesting ways to keep in touch via social media.
For even more details about how to run a Goodreads giveaway, check out the guide below.