One of the advantages of having a Facebook Page is that you can host a Live Q&A for your fans. It’s easier to set up and moderate than a Twitter chat, and you can get some great engagement out of it. All you have to do is to post a status inviting your audience to ask questions about your book or writing, and then use the Reply feature on Facebook Pages to answer each individual question.
As you may know, only a fraction of the people who’ve liked your author Page see your posts at any given time, so you’ll need to do some pre-promotion to make the most out of your Live Facebook Q&A.
Create a Facebook event for the Live Facebook Q&A. Do so at least a couple of weeks in advance so that you can spread the word early. People who RSVP will get a reminder to join on the day of the event. Choose the start time for it wisely, when most of your fans will be able to join the conversation—for an hour around noon or in the evening. Spruce up the event page by adding a promotional image and some information about yourself and your book to the event details.
Promote the event link on other social media channels. Don’t forget to mention the time, including the time zone, date, and social network (Facebook) for the event. Send a couple of additional reminders right before you kick off the Q&A.
Invite your friends and most trusted fans. This way, they can lend their support and ask questions if there’s ever a lull in the conversation.
Launch the Q&A with a Facebook status update. Begin on time, and encourage people to ask questions in the comments for the following hour. Copy the post link and share it on the event page your created earlier so that those who RSVPed find it right away. Try to answer the questions as thoroughly and quickly as you can. Don’t forget to have fun with it! At the end of the allotted hour, close out with a Facebook status update and thank your fans for participating.
Then come back and let us know how it went!