Now that our lives are becoming more digitally based, we often find books by searching rather than browsing. That’s why it is so important for Book Country members–whether you are workshopping your manuscript on Book Country or you’ve published your book–to learn how to create a digital footprint. This will increase your readership and sales because it reduces the time it takes a potential reader to get to your book or manuscript–leaving more time for the fun part: reading your book!
What does it mean to create a digital footprint?
You want to make it so that any reader who might possibly be interested in reading your work will be able to find out more about it on the Internet.
- Use your writing name consistently. Whether it’s the name you were born with, your married name, or a pen name you chose yourself, use the same name across all of your writing and social media platforms. If Book Country members get to know you on the Discussion Boards, then head over to the Bookstore to find your published eBook, they’ll likely search for you by what you call yourself within the community. If your Display Name doesn’t match the author name on your eBook, this potential reader will run into confusing search results, and might give up trying to find you. Similarly, if a member who read and loved your manuscript and wants to give you a shout-out on Twitter, it will be hard to find you if you use a completely different name as your handle.
- Choose a memorable title. Penguin editor Amy Einhorn recently said in Poets & Writers magazine: “I can’t overemphasize how important I think titles are. When I’m reading a submission and I forget a title, that’s a problem.” Take a hard look at your title. Is it bland? Is it hard to pronounce? Is it long and clunky? If you told it to someone at a cocktail party, would they still be able to remember it two hours later when they get home?
- Be sure of your genre. Just because the aliens in your space opera fall in love doesn’t make it a romance novel. Before posting your manuscript in a genre workshop or publishing your book to a shelf in the Bookstore, be sure to check out our Genre Map and really study the genre pages. The right genre is the one that sounds most like what’s happening in your writing.
- Test your search terms in the marketplace. I’m fairly certain that they are no other Lucy Silags out there writing in my genres. But I can’t know for sure until I do a deep dive into eBook retailers, search engines, and library catalogs. The last thing you want is for someone to get excited about your book, head online to find out more about it, and end up reviewing or buying someone else’s book because they found another author with your same name writing in your same genre!
Now that you know how to start a digital footprint, update your profile right now so fellow Book Country members can find you.
What else are you doing to make sure readers know about your writing? Share with the Book Country community here.