Tag Archives: Atria Books

Book Marketing: The Long Game by Andrea Dunlop

Posted by March 25th, 2015

Book Marketing: The Long Game by Andrea DunlopBook Country member Andrea Dunlop is the Social Media and Marketing Director of Girl Friday Productions. Her debut novel, THE SOJOURN, is scheduled to be released by Atria Books, an imprint of Simon and Schuster, in March 2016. Andrea shares her “to-do” list for getting the word out about her book. Book Marketing: The Long Game was originally published on Andrea’s Tumblr blog on February 9, 2015.

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I signed my book deal with Atria last fall. The manuscript is done, but the book doesn’t come out until March 2016, giving me a little over a year to wait patiently for book to meet world. Except I’m not a very good waiter. I’m like a five-year-old or a German Shepherd, I need a job to do if you don’t want the furniture destroyed.

I was reminded last week in talking to a friend, a memoirist whose just-released book was on a much tighter schedule than mine, that having this kind of time is actually a huge blessing. I’m always telling clients and students that they should start as early as possible when it comes to their social media and marketing efforts. Ideally marketing should be a gradual, organic process, and that takes time.

As the social media and marketing director of GFP, this is where I put my money where my mouth is. As an author with a year-long countdown ahead of her, here’s what’s on my to-do list now: Continue reading

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How to Publish Your Novel in Thirty Simple Steps! – By Andrea Dunlop

Posted by October 22nd, 2014

Andrea Dunlop, THE SOJOURNAbout a month ago, I received a call I felt like I’d been waiting for my whole life: a publisher was making an offer on my book. It was the middle of the day, and I was at work, so as soon as I got off the phone, I burst out of my office door and announced that Atria was buying my book. Cheers, hugs, and champagne followed (have I mentioned how awesome my co-workers are?). I called my mom, my dad, and my boyfriend. I cried tears of joy, relief, and sheer exhaustion. The moment itself was a lot like I’d dreamed it would be. And I’d had plenty of time to dream since, like so many of us, I’d wanted to be a writer most of my life.

But while the big moment was everything I’d hoped for, the path that got me to that moment was decidedly not. What follows is my step-by-step guide to publication, although I am not sure it is a guide anyone will want to follow. (Unless you really prefer twisting trails to straight roads.) Continue reading

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Writing the Dark Stuff by Jenn Crowell

Posted by March 28th, 2014

ETCHED ON MEMy latest novel, ETCHED ON ME, is an at-times-gruelingly intense story of a young woman’s recovery from self-harm and fight for her right to be a mother. The book didn’t start out that way, though.

It began as a touching but mild-mannered tale of a couple navigating their relationship along with an international adoption. Then I read about a real-life custody battle in the UK, and thought it might make a small, poignant subplot. When my fictional young mother upstaged the couple, I decided to rewrite the book using multiple POVs, giving each situation equal weight.

All the while, I knew deep down that the book had the potential to go frightening places that I didn’t want to visit. What I wanted was a tidy ending in which the heavily pregnant young mom escaped in the nick of time. I wanted to feel safe in my literary choices. The thought of writing a scene in which a mother has her newborn taken away by a social worker gutted me as a mother. “I can’t do that,” I kept protesting to my writer friends. “No way could I handle it.”

But then my mentor in my MFA program, Leonard Chang, leveled with me. “This is extremely professional work,” he told me, “but you’re ducking the heart of the real story.” He suggested I try writing Lesley, my young mom, in first person. Let her talk simply but honestly about the prospect of losing her daughter. Continue reading

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