I am so pleased to welcome my friend Andrea Dunlop to the blog today! Andrea and I used to work in publicity together at Doubleday. Andrea is a writer of wonderful fiction (check out her novel THE SUMMER OF SMALL ACCIDENTS) and nonfiction, published on blogs around the web.
Now Andrea works as the Publicity and Social Media Coordinator for Girl Friday Productions, where she helps independent and traditionally published authors create marketing and publicity plans for their books. Andrea is also a brand-new member of the Book Country community!
Check out these awesome tips Andrea has put together for us about social media for authors. These are ways that authors can broaden their writing network, their audience of readers, and the public’s knowledge about their books, all via social media.
Social media outlets like Twitter, Goodreads, and all of the myriad blogs devoted to books are a boon for authors (independent and otherwise) who want to promote their books. A robust social media presence has gone from being a bonus to a must-have, and it’s the ideal way to capitalize on that ever-elusive word-of-mouth marketing.
Whatever tools you use to build up your following, here are five golden rules for becoming a social media all-star.
Be realistic and be consistent
If you manage to do the hard work of getting readers to stumble across your blog or Twitter account, the last thing you want them to find is a space that has digital tumbleweeds rolling through it. Be realistic with yourself about how much time you have to spend on social media per day and design a strategy around it. Much like starting a new workout regimen, you need to give yourself realistic benchmarks and go from there or risk getting discouraged. Ever been to a gym in January? How many of the people in there promising themselves they’re going to work out every day are still there come February 1st? Give yourself something you can realistically work in each day—whether that’s a couple of tweets a day or two blog posts a week—and stick to it. Once you’ve been doing it for three weeks and it’s officially a habit, add on.