Tag Archives: author platform

Twitter for Beginners!

Posted by March 12th, 2014

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What It Is

Twitter is a micro-blogging social network through which millions of people communicate with each other, and with the world at large, via 140-character “tweets.” Twitter can be accessed via their website, mobile apps, text messages, or a number of third-party applications, such as HootSuite.

Twitter is a vital tool for driving site traffic and also for participating in online conversations and communities.

How It Works

When you sign up for Twitter, you select an available handle, or username, then you choose who you want to “follow.” When you follow someone, each tweet that person sends shows up in your Twitter feed. People can also follow you, of course, and the more active you are, the more people will follow you and subsequently receive your tweets. You can converse with people directly by using the @ symbol followed by the person’s handle, or you can participate in larger group chats using hashtags, which are defined by the # symbol.

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Tumblr for Writers 101

Posted by February 24th, 2014

Digital marketer Lauren Hesse shares great Tumblr tips for writers. She’ll help you decide whether Tumblr is the right author platform vehicle for you!

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Having worked in digital marketing from the inside of a publishing house, I know that when writers and authors think about managing blogs that comes to mind are sites like WordPress. While long form blog posts are fantastic and a wonderful way to instantly publish your writing, I am a huge proponent of Tumblr as a blogging platform. The site is a social media powerhouse for sharing photos, videos, quotes and long form writing. 

So how do you know if Tumblr is right for you?

Know the platform.

Lauren Hesse

Tumblr has the capability to share seven different types of media: text, photos, quotes, links, chats, audio and video. Uploading original videos, photos, links, blog entries and audio (including tracks from Spotify and Soundcloud) are as easy as tweeting or uploading to Facebook. As for quotes and chat, these functions allow you to attribute quotes or share dialogue between two people or characters, the perfect teaser to the writing you may be working on. While Tumblr may not be strictly for long form writing, it’s a great place to share both text and interactive visuals and has a huge capability for viral sharing and engagement.

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5 Ways to Engage Your Readers on Facebook

Posted by January 31st, 2014

You’ve created a new Facebook page and are now scratching your head: what to do next?

To grow your fan base and become a Facebook super star, you need a plan! Strategic Partner Manager for Authors and Publishers at Facebook Susan B. Katz says that the key to success for debut authors on Facebook is to post frequently and authentically.

To establish a presence,  post once or twice a day every day in the first person. Fans are on your Facebook page to get to know the person behind the book. The biggest thing to keep in mind for writers on Facebook:

A good content strategy always balances content creation with content curation. So, share links to your books and blog posts, and mix it up with relevant links and images that you think your followers might enjoy. This way you won’t feel like you’re flooding their feeds with self-serving posts.

Here are 5 ways to increase engagement with your Facebook fans:

1. Share your success stories.

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Everyone loves a success story–so don’t be shy when you have good news to share. Your fans are there to rally you along the way, so breaking good news is a great way share your excitement about a book acquisition, a writing award, a great review, etc.

Perhaps Entertainment Weekly didn’t feature your book like bestselling author Khaled Hosseini’s, but you can still share snapshots of yourself or your readers holding a copy of your book for the first time, reader reactions, or quotes from complimentary reviews on Book Country!

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How to Create a Facebook Page for Authors

Posted by January 17th, 2014

71 percent of adults in the U.S. are on Facebook, which means there is a pretty good chance your readers are, too. That’s why Facebook is a great place to get started if you’re an aspiring writer or published author who wants to build a following for your writing. A dedicated Facebook page helps you connect with your readers and promote your work. You can share information that your fans will appreciate: updates about your writing inspiration and progress, author events and news, and also fun book-related stuff–like pictures of reading cats!

kerry schafer booksWhy do I need a Facebook Fan Page?

“Why can’t I just use my regular Facebook account to do all that?” you ask. While you can let others follow your personal profile without friending them, a Facebook Page is better suited to your promotional efforts as an author. A fan page is a searchable, public page that all Facebook users can “like”. (When a Facebook user likes a page, your updates appear in that user’s newsfeed.) With a fan page, your personal account is separate — your fans will see your writing-related news without seeing the selfies you share with your friends. You can assign administrators to your Facebook Page so they can help you manage it. We know, having a staff to manage your social media may not be relevant to you at this juncture, but you’ll thank me when you become a superstar author and have your arms full with writing and author events.

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The Five Golden Rules of Social Media for Authors

Posted by December 11th, 2013

I am so pleased to welcome my friend Andrea Dunlop to the blog today! Andrea and I used to work in publicity together at Doubleday. Andrea is a writer of wonderful fiction (check out her novel THE SUMMER OF SMALL ACCIDENTS) and nonfiction, published on blogs around the web.

Now Andrea works as the Publicity and Social Media Coordinator for Girl Friday Productions, where she helps independent and traditionally published authors create marketing and publicity plans for their books. Andrea is also a brand-new member of the Book Country community!

Check out these awesome tips Andrea has put together for us about social media for authors. These are ways that authors can broaden their writing network, their audience of readers, and the public’s knowledge about their books, all via social media.

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Andrea Dunlop portraitSocial media outlets like Twitter, Goodreads, and all of the myriad blogs devoted to books are a boon for authors (independent and otherwise) who want to promote their books. A robust social media presence has gone from being a bonus to a must-have, and it’s the ideal way to capitalize on that ever-elusive word-of-mouth marketing.

Whatever tools you use to build up your following, here are five golden rules for becoming a social media all-star.

Be realistic and be consistent

If you manage to do the hard work of getting readers to stumble across your blog or Twitter account, the last thing you want them to find is a space that has digital tumbleweeds rolling through it. Be realistic with yourself about how much time you have to spend on social media per day and design a strategy around it. Much like starting a new workout regimen, you need to give yourself realistic benchmarks and go from there or risk getting discouraged. Ever been to a gym in January? How many of the people in there promising themselves they’re going to work out every day are still there come February 1st? Give yourself something you can realistically work in each day—whether that’s a couple of tweets a day or two blog posts a week—and stick to it. Once you’ve been doing it for three weeks and it’s officially a habit, add on.

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