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Why Genre Matters: Finding The Right Shelf For Your Book

Posted by December 13th, 2013

Earlier this year, Nevena wrote about how to choose a genre on Book Country. I wanted to expand on why genre matters, and how finding the right genre makes a difference in getting your book into the hands of readers who want to find your book.

We’ve talked about how once writers choose a genre (or a genre chooses you), it becomes a home. It’s where writers spend days and nights creating characters and stories for the world to embrace. Your genre is the country filled with people who want to read and write what you do.

It’s important to decide where your book fits early in the process. Otherwise, you might get stuck describing your book as a hyphen between a western-romance-mystery-literary-fiction-with-some-vampires and a chase scene, and it’s a lot like 50 Shades meets Harry Potter meets Twilight meets The Help with a protagonist a lot like Holden Caulfield, and set in 28th century France.

Here’s why your genre matters: stores, whether it’s the lovely independent on your street or Amazon, need to classify your book so they can sell it to just the right audience. Please don’t say that the audience for your book is everyone — that’s lazy and untrue. If you’re a romance writer, for example, you know there’s a big difference between the way a contemporary is written compared to a Regency. Just like you’re trying to find other like-minded writers on Book Country, retailers want to introduce your book to like-minded readers (who have expectations of what you’ll bring to the page based on the genre you selected).

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