Tag Archives: book marketing

How to Use Facebook as an Author Before You Have Published a Book

Posted by August 11th, 2015

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Trust us, you don’t want get started with social media a week before your book comes out. In fact, many writers nowadays have a presence on Facebook and other platforms before they even have a publication date for their title.

Create a fan page. Reference our previous post on how to set up a brand new Facebook fan page. It’s important to reiterate that while you can let people follow your personal profile, it’s preferable to create a page that is exclusively devoted to your author persona, where you can post news and updates about your publications. Put some thought into what you call the page as it will be your online home in the literary community. You can use the title of your book or a variation of your name. We recommend that you simply use your full name and be sure to select the Artist, Band or Public Figure page category and choose the Author designation. Once you do that, the word “Author” will appear under the name of the page as you can see in the below examples. Because of this description and its strategic placement, you don’t need to add “writer” or “author” in the author page name.

Examples

Cultivate good social media habits. Take the time to reflect on what kind of content you want to share on your page. As with any type of writing, you’ll needto fine tune your social media voice and get used to talking to potential readers in a way that feels authentic to you and is a correct reflection on your work as a writer. Figure out how frequently you want to post. Experiment with different types of content and assess the results. Read a book on social media for more ideas! It takes time and consistency to hammer these details out–and you won’t have the luxury to truly focus on building a social media brand for yourself once your book hits the shelves. Continue reading

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Get Advance Reviews for Your Book with a Goodreads Giveaway

Posted by August 5th, 2015

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Click on the image to view this Goodreads giveaway example.

Are you looking for a way to spice up your book launch marketing plan? A Goodreads giveaway may be just the thing you need.

With more than 20 million community members, Goodreads is an important book discovery tool for authors. A giveaway on the site is an excellent way to create awareness for your book and garner early reviews. Below, we guide you through the process and offer some rules of thumb.

Start early. Run the giveaway for a month and list it a couple of months to a month before your book is released. To list a new giveaway, simply log into your Goodreads account—hopefully you’ve already set up an author profile for yourself and have added your book—and navigate to Giveaways. From the right-hand navigation, select List a Giveaway.

Fill out the giveaway details, and be sure to read the terms and conditions. Use the Tags field to your advantage to appeal to the right audience. For example, if your book is a paranormal romance featuring vampires, you may want to list some of the following tags: paranormal-romance, supernatural, love-story, and vampires. The tags will determine the placement of your giveaway on the Goodreads site. Click here for a list of tags that you can choose from.

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Book Marketing: The Long Game by Andrea Dunlop

Posted by March 25th, 2015

Book Marketing: The Long Game by Andrea DunlopBook Country member Andrea Dunlop is the Social Media and Marketing Director of Girl Friday Productions. Her debut novel, THE SOJOURN, is scheduled to be released by Atria Books, an imprint of Simon and Schuster, in March 2016. Andrea shares her “to-do” list for getting the word out about her book. Book Marketing: The Long Game was originally published on Andrea’s Tumblr blog on February 9, 2015.

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I signed my book deal with Atria last fall. The manuscript is done, but the book doesn’t come out until March 2016, giving me a little over a year to wait patiently for book to meet world. Except I’m not a very good waiter. I’m like a five-year-old or a German Shepherd, I need a job to do if you don’t want the furniture destroyed.

I was reminded last week in talking to a friend, a memoirist whose just-released book was on a much tighter schedule than mine, that having this kind of time is actually a huge blessing. I’m always telling clients and students that they should start as early as possible when it comes to their social media and marketing efforts. Ideally marketing should be a gradual, organic process, and that takes time.

As the social media and marketing director of GFP, this is where I put my money where my mouth is. As an author with a year-long countdown ahead of her, here’s what’s on my to-do list now: Continue reading

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7 Things You Need to Know to Write the Best Title for Your Book by Keith Ogorek

Posted by September 17th, 2014

Your book title is your first marketing decision

Choosing a title for your book is certainly a creative decision, but it is also your first marketing decision because your book title can greatly help or hinder the sale of your book. While most authors usually have a title in mind when they first start writing their manuscript,  it is worth considering the following tips before you select a final title for your book.

Short can be sweet . . . and memorable

Best title for your book Think about the book titles you remember. I suspect many have short titles. Try to come up with a title for your book that has no more than four or five words at most. For whatever reason, it seems like a lot of titles have three words in them. The Hunger Games and The Tipping Point are examples. Keep that in mind as you craft your title.

Avoid words that are obscure, hard to pronounce, or spell

Sometimes in an attempt to be provocative authors will choose words that are unusual in an attempt to standout. Don’t be tempted. Obscure words are great for scoring points in Scrabble, but for book titles. Continue reading

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5 Ways to Engage Your Readers on Facebook

Posted by January 31st, 2014

You’ve created a new Facebook page and are now scratching your head: what to do next?

To grow your fan base and become a Facebook super star, you need a plan! Strategic Partner Manager for Authors and Publishers at Facebook Susan B. Katz says that the key to success for debut authors on Facebook is to post frequently and authentically.

To establish a presence,  post once or twice a day every day in the first person. Fans are on your Facebook page to get to know the person behind the book. The biggest thing to keep in mind for writers on Facebook:

A good content strategy always balances content creation with content curation. So, share links to your books and blog posts, and mix it up with relevant links and images that you think your followers might enjoy. This way you won’t feel like you’re flooding their feeds with self-serving posts.

Here are 5 ways to increase engagement with your Facebook fans:

1. Share your success stories.

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Everyone loves a success story–so don’t be shy when you have good news to share. Your fans are there to rally you along the way, so breaking good news is a great way share your excitement about a book acquisition, a writing award, a great review, etc.

Perhaps Entertainment Weekly didn’t feature your book like bestselling author Khaled Hosseini’s, but you can still share snapshots of yourself or your readers holding a copy of your book for the first time, reader reactions, or quotes from complimentary reviews on Book Country!

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How to Create a Facebook Page for Authors

Posted by January 17th, 2014

71 percent of adults in the U.S. are on Facebook, which means there is a pretty good chance your readers are, too. That’s why Facebook is a great place to get started if you’re an aspiring writer or published author who wants to build a following for your writing. A dedicated Facebook page helps you connect with your readers and promote your work. You can share information that your fans will appreciate: updates about your writing inspiration and progress, author events and news, and also fun book-related stuff–like pictures of reading cats!

kerry schafer booksWhy do I need a Facebook Fan Page?

“Why can’t I just use my regular Facebook account to do all that?” you ask. While you can let others follow your personal profile without friending them, a Facebook Page is better suited to your promotional efforts as an author. A fan page is a searchable, public page that all Facebook users can “like”. (When a Facebook user likes a page, your updates appear in that user’s newsfeed.) With a fan page, your personal account is separate — your fans will see your writing-related news without seeing the selfies you share with your friends. You can assign administrators to your Facebook Page so they can help you manage it. We know, having a staff to manage your social media may not be relevant to you at this juncture, but you’ll thank me when you become a superstar author and have your arms full with writing and author events.

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Plotting a YA Dystopian Series: Use the Title & the Cover to Your Advantage

Posted by November 15th, 2013

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YA dystopian books sure have been on my mind lately. As I’m waiting for the CATCHING FIRE movie to come out and I’m reading through the last installment of the DIVERGENT series, I can’t help but wonder about the secret ingredients of a successful YA dystopian series.

What you need, of course, is a great story. The stakes in the genre are higher by default, because of the overwhelming menace of the totalitarian dystopian society. In that sense, YA dystopian books are like regular YA on steroids: the protagonist needs to overcome tremendous hurdles and dangers, and often experiences the death of a loved one. The possibility of discovery–and punishment–by the big-brother government overshadows our character’s journey through the book and keeps us on our toes. 

And one of the best ways to reach out to your audience and give them a taste of the series is to come up with a great title and cover design!

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The Making of a Bestseller: How Penguin’s Lisa Kelly Promoted THE 5TH WAVE

Posted by November 12th, 2013

5thwaveBack in January, our colleagues from Young Readers sent us a copy of a new YA postapocalyptic novel that they were really excited about: THE 5TH WAVE. I looked at the slick cover, saw that it was about an alien invasion, and was immediately hooked; and being the sucker that I am for a good dystopian/postapocalyptic novel, I devoured it in three days! I was not at all surprised when THE 5TH WAVE debuted on the New York Times bestseller list upon its publication six months later.

Today we’re joined by Assistant Marketing Director Lisa Kelly, one of the main figures behind THE 5TH WAVE’s promotional campaign, and we’re talking to her about how she and her team launched the book into the world–and made it a bestseller. ~NG

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NG: How did you foster excitement for the THE 5TH WAVE months before its publication?

LK: It started with the first 70 pages we got to read from the author. We were all universally drawn in, and we immediately knew it was special. We also knew that we only had to get people to read those 70 pages to hook them. So our early strategy revolved around that idea and grew from there.

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