Your book title is your first marketing decision
Choosing a title for your book is certainly a creative decision, but it is also your first marketing decision because your book title can greatly help or hinder the sale of your book. While most authors usually have a title in mind when they first start writing their manuscript, it is worth considering the following tips before you select a final title for your book.
Short can be sweet . . . and memorable
Think about the book titles you remember. I suspect many have short titles. Try to come up with a title for your book that has no more than four or five words at most. For whatever reason, it seems like a lot of titles have three words in them. The Hunger Games and The Tipping Point are examples. Keep that in mind as you craft your title.
Avoid words that are obscure, hard to pronounce, or spell
Sometimes in an attempt to be provocative authors will choose words that are unusual in an attempt to standout. Don’t be tempted. Obscure words are great for scoring points in Scrabble, but for book titles. Continue reading