Tag Archives: Facebook Fan Page

10 Tips for a Great Author Facebook Page

Posted by September 3rd, 2014

Book Country

For better or for worse social media plays a major role in how authors interact with readers, keeping existing fans engaged between book releases as well as building new audiences.  Facebook in particular is a constantly changing and often challenging platform. Courtney Landi, Associate Publicist at Berkley/NAL, shares ten tips for a great author Facebook Page.

***

Attention Grabbing Content: When posting on Facebook, images are a great way to engage your fans!  Whenever possible, post a photo or a link with available thumbnails, in order to catch people’s attention.  Not only are images eye catching, but Facebook algorithms also prioritize posts with images in the News Feed over posts without.  *Additional Trick: one of the benefits of the Facebook Page application is that you can replace a subpar link image—the standard image provided along with a link—with your own image.  Take advantage of that trick when necessary.                                                                                    Continue reading

Share Button

How to Create a Facebook Page for Authors

Posted by January 17th, 2014

71 percent of adults in the U.S. are on Facebook, which means there is a pretty good chance your readers are, too. That’s why Facebook is a great place to get started if you’re an aspiring writer or published author who wants to build a following for your writing. A dedicated Facebook page helps you connect with your readers and promote your work. You can share information that your fans will appreciate: updates about your writing inspiration and progress, author events and news, and also fun book-related stuff–like pictures of reading cats!

kerry schafer booksWhy do I need a Facebook Fan Page?

“Why can’t I just use my regular Facebook account to do all that?” you ask. While you can let others follow your personal profile without friending them, a Facebook Page is better suited to your promotional efforts as an author. A fan page is a searchable, public page that all Facebook users can “like”. (When a Facebook user likes a page, your updates appear in that user’s newsfeed.) With a fan page, your personal account is separate — your fans will see your writing-related news without seeing the selfies you share with your friends. You can assign administrators to your Facebook Page so they can help you manage it. We know, having a staff to manage your social media may not be relevant to you at this juncture, but you’ll thank me when you become a superstar author and have your arms full with writing and author events.

Continue reading

Share Button