For better or for worse social media plays a major role in how authors interact with readers, keeping existing fans engaged between book releases as well as building new audiences. Facebook in particular is a constantly changing and often challenging platform. Courtney Landi, Associate Publicist at Berkley/NAL, shares ten tips for a great author Facebook Page.
Attention Grabbing Content: When posting on Facebook, images are a great way to engage your fans! Whenever possible, post a photo or a link with available thumbnails, in order to catch people’s attention. Not only are images eye catching, but Facebook algorithms also prioritize posts with images in the News Feed over posts without. *Additional Trick: one of the benefits of the Facebook Page application is that you can replace a subpar link image—the standard image provided along with a link—with your own image. Take advantage of that trick when necessary. Continue reading