Tag Archives: Facebook

How to Use Facebook as an Author Before You Have Published a Book

Posted by August 11th, 2015

Like

Trust us, you don’t want get started with social media a week before your book comes out. In fact, many writers nowadays have a presence on Facebook and other platforms before they even have a publication date for their title.

Create a fan page. Reference our previous post on how to set up a brand new Facebook fan page. It’s important to reiterate that while you can let people follow your personal profile, it’s preferable to create a page that is exclusively devoted to your author persona, where you can post news and updates about your publications. Put some thought into what you call the page as it will be your online home in the literary community. You can use the title of your book or a variation of your name. We recommend that you simply use your full name and be sure to select the Artist, Band or Public Figure page category and choose the Author designation. Once you do that, the word “Author” will appear under the name of the page as you can see in the below examples. Because of this description and its strategic placement, you don’t need to add “writer” or “author” in the author page name.

Examples

Cultivate good social media habits. Take the time to reflect on what kind of content you want to share on your page. As with any type of writing, you’ll needto fine tune your social media voice and get used to talking to potential readers in a way that feels authentic to you and is a correct reflection on your work as a writer. Figure out how frequently you want to post. Experiment with different types of content and assess the results. Read a book on social media for more ideas! It takes time and consistency to hammer these details out–and you won’t have the luxury to truly focus on building a social media brand for yourself once your book hits the shelves. Continue reading

Share Button

How to Host a Successful Live Facebook Q&A

Posted by July 27th, 2015

Facebook-QAOne of the advantages of having a Facebook Page is that you can host a Live Q&A for your fans. It’s easier to set up and moderate than a Twitter chat, and you can get some great engagement out of it. All you have to do is to post a status inviting your audience to ask questions about your book or writing, and then use the Reply feature on Facebook Pages to answer each individual question.

As you may know, only a fraction of the people who’ve liked your author Page see your posts at any given time, so you’ll need to do some pre-promotion to make the most out of your Live Facebook Q&A.

Create a Facebook event for the Live Facebook Q&A. Do so at least a couple of weeks in advance so that you can spread the word early. People who RSVP will get a reminder to join on the day of the event. Choose the start time for it wisely, when most of your fans will be able to join the conversation—for an hour around noon or in the evening. Spruce up the event page by adding a promotional image and some information about yourself and your book to the event details.

Promote the event link on other social media channels. Don’t forget to mention the time, including the time zone, date, and social network (Facebook) for the event. Send a couple of additional reminders right before you kick off the Q&A. Continue reading

Share Button

5 Ways to Engage Your Readers on Facebook

Posted by January 31st, 2014

You’ve created a new Facebook page and are now scratching your head: what to do next?

To grow your fan base and become a Facebook super star, you need a plan! Strategic Partner Manager for Authors and Publishers at Facebook Susan B. Katz says that the key to success for debut authors on Facebook is to post frequently and authentically.

To establish a presence,  post once or twice a day every day in the first person. Fans are on your Facebook page to get to know the person behind the book. The biggest thing to keep in mind for writers on Facebook:

A good content strategy always balances content creation with content curation. So, share links to your books and blog posts, and mix it up with relevant links and images that you think your followers might enjoy. This way you won’t feel like you’re flooding their feeds with self-serving posts.

Here are 5 ways to increase engagement with your Facebook fans:

1. Share your success stories.

hosseini_facebook

Everyone loves a success story–so don’t be shy when you have good news to share. Your fans are there to rally you along the way, so breaking good news is a great way share your excitement about a book acquisition, a writing award, a great review, etc.

Perhaps Entertainment Weekly didn’t feature your book like bestselling author Khaled Hosseini’s, but you can still share snapshots of yourself or your readers holding a copy of your book for the first time, reader reactions, or quotes from complimentary reviews on Book Country!

Continue reading

Share Button

How to Create a Facebook Page for Authors

Posted by January 17th, 2014

71 percent of adults in the U.S. are on Facebook, which means there is a pretty good chance your readers are, too. That’s why Facebook is a great place to get started if you’re an aspiring writer or published author who wants to build a following for your writing. A dedicated Facebook page helps you connect with your readers and promote your work. You can share information that your fans will appreciate: updates about your writing inspiration and progress, author events and news, and also fun book-related stuff–like pictures of reading cats!

kerry schafer booksWhy do I need a Facebook Fan Page?

“Why can’t I just use my regular Facebook account to do all that?” you ask. While you can let others follow your personal profile without friending them, a Facebook Page is better suited to your promotional efforts as an author. A fan page is a searchable, public page that all Facebook users can “like”. (When a Facebook user likes a page, your updates appear in that user’s newsfeed.) With a fan page, your personal account is separate — your fans will see your writing-related news without seeing the selfies you share with your friends. You can assign administrators to your Facebook Page so they can help you manage it. We know, having a staff to manage your social media may not be relevant to you at this juncture, but you’ll thank me when you become a superstar author and have your arms full with writing and author events.

Continue reading

Share Button