Are you looking for a way to spice up your book launch marketing plan? A Goodreads giveaway may be just the thing you need.
With more than 20 million community members, Goodreads is an important book discovery tool for authors. A giveaway on the site is an excellent way to create awareness for your book and garner early reviews. Below, we guide you through the process and offer some rules of thumb.
Start early. Run the giveaway for a month and list it a couple of months to a month before your book is released. To list a new giveaway, simply log into your Goodreads account—hopefully you’ve already set up an author profile for yourself and have added your book—and navigate to Giveaways. From the right-hand navigation, select List a Giveaway.
Fill out the giveaway details, and be sure to read the terms and conditions. Use the Tags field to your advantage to appeal to the right audience. For example, if your book is a paranormal romance featuring vampires, you may want to list some of the following tags: paranormal-romance, supernatural, love-story, and vampires. The tags will determine the placement of your giveaway on the Goodreads site. Click here for a list of tags that you can choose from.