Ryan Holiday is the author of GROWTH HACKER MARKETING: A Primer on the Future of PR, Marketing, and Advertising, which is published by Portfolio. Ryan shares how authors can use growth hacking, a technique first developed in Silicon Valley, to launch their books and build long-lasting readerships.
Right before our eyes, companies like Facebook, Twitter, Airbnb, and Dropbox went from tiny startups into massive companies. And they did it with essentially no traditional marketing whatsoever.
They used a Silicon Valley technique known as growth hacking that helps rapidly launch and build a company. If one can understand that launching a book these days is not altogether different than starting a company, it should stand that there is something we can learn from these growth hackers. And it turns out that many of their techniques are already being used by forward thinking authors like Tim Ferriss. I’ve even had success applying it to my books and my author clients.
So what do you need to know about growth hacking your book? Continue reading