Tag Archives: Industry Insiders

How to Take Perfect Social Media Profile Photos

Posted by December 16th, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. Below, book marketing and publicity experts share tips and best practices to help writers and authors literally put their best face forward, across different platforms.

How to Take Perfect Social Media Profile Photos

Selecting the Best Picture for Social Media Profiles

  • Make sure the picture represents both you and the content of your work. If you’re a YA author, you might dress casually, while a business author might be best represented wearing business attire and a cookbook author in her kitchen.
  • Make yourself, not the background, the focus of attention. Select a photo that shows your face clearly and doesn’t surround it with a complicated backdrop, which can be distracting. Always make sure the photo is well lit.socialphotos24

Continue reading

Share Button

VIDEO: 5 Golden Rules of Social Media for Authors

Posted by November 23rd, 2015

Watch now: Book Country member Andrea Dunlop, social media and marketing director for Girl Friday Productions and author of the novel LOSING THE LIGHT, shares the 5 Golden Rules of Social Media for Authors.

5 Golden Rules of Social Media for Authors

1. If you’re an author, marketing is part of your job.
2. Marketing is all about community.
3. Consistency is key.
4. Check your karma.
5. Do what you like.

Go here to learn more about how Girl Friday Productions works with authors like you, and check out more videos on the BookCountryTV YouTube channel.

Share Button

NaNoWriMo: Building Good Habits by Andrea Dunlop

Posted by November 9th, 2015

Nano cloudsLast week we posted about the awesome sweepstakes Girl Friday Productions is running for NaNoWriMo participants. As we kick off week 2 of Nano, we check in with Book Country member Andrea Dunlop (social media and marketing director at GFP and author of LOSING THE LIGHT, coming from Atria Books in February 2016) for tips on making the writing habit sustainable over time.

What do you need to make it as a writer? Talent? Ambition? Discipline? An enormous trust fund that allows you to quit your day job?

Sure, you need those things (okay, not the last one, but it couldn’t hurt). But whether your version of “making it” is getting through your 50,000 words for NaNoWriMo this year, getting a six-figure book deal, or anything in between, you definitely need good habits, because without them, none of the rest of these things will matter.

What I love about NaNoWriMo is that its very concept dispenses with any precious notions of what it means to write a book. NaNo does not concern itself with airy-fairy visions of the muse alighting on your shoulder and inspiring greatness; the only goal is to reach the word count. Technically this means that you could write the sentence “All work and no play makes Jack a dull boy” five thousand times in a row and complete the NaNoWriMo challenge, though we all know that doesn’t end well for the author. (On a related note, if you ever find yourself saying, “You know, if only I could get somewhere really isolated and quiet where I didn’t have any other responsibilities, I could definitely get my novel done,” you should probably watch The Shining.) Continue reading

Share Button

VIDEO: 5 Mistakes Every Writer Should Avoid

Posted by September 21st, 2015

Become a savvier author in 15 minutes!

In this video tutorial, editors Meghan Harvey and Christina Henry de Tessan share the 5 Mistakes Every Writer Should Avoid:

  1. Don’t forget your reader.

  2. Don’t fly blind.

  3. Don’t rush the process.

  4. Your editorial team is on your side.

  5. Don’t wait to build your audience.

Take a seat and get schooled on how you can avoid these mistakes as you work to reach your writing goals.

Continue reading

Share Button

Meet Putnam Editor Kerri Kolen

Posted by September 2nd, 2015

Kerri Kolen on Penguin.comSay hello to this morning’s blog guest Kerri Kolen, Executive Editor at G.P. Putnam’s Sons (Putnam), the Penguin Publishing Group imprint that holds the record for more New York Times hardcover bestsellers in the last two decades than any other imprint. Kerri’s going to be one of the fabulously knowledgeable panelists on the Book Country panel at the upcoming Slice Literary Writers’ Conference talking about “Unconventional Paths to Publishing.” Below she shares insights on what sets apart the books she acquires for Putnam, and what she’s excited about publishing this fall.

***

LS: You are in charge of the nonfiction program at Putnam, where you edit books on a huge variety of subjects (including lots of books by famous people!). For the non-famous writers of nonfiction among us, can you tell us what qualities will set a manuscript apart for you?

KK: From Word One, the voice will set a manuscript apart. And then pretty soon thereafter, I will be able to tell if the writing is singular or not, as well. Those two qualities are so incredibly important for obvious reasons, but also because those are the qualities that are very difficult, if not impossible, to teach a writer or tease out in an edit. After that, depending on the type of book, I will always look to the narrative itself. What is the story? Is it new? Is it something that readers will feel compelled to tell all of their friends about? And of course, a platform is always very helpful. You don’t have to be famous to build a nice platform–whether it be on social media, with a blog or website, with a brand, with a voice to a larger community in some way or another. And then attached to that: how engaged is the audience? I’d take a smaller but highly engaged audience over a tremendous number of less engaged readers every time. The platform is not essential (and we would look to help the author with building a platform in the months between acquisition and on-sale) but it certainly helps me value the project.  Continue reading

Share Button

What Is a Developmental Edit?

Posted by August 24th, 2015

ThinkstockPhotos-508609021Our guest blogger this morning is editor Christina Henry de Tessan of Girl Friday Productions, whom I had the pleasure of meeting at this year’s San Francisco Writers Conference. She’s here today to break down the nuances of the term “developmental edit,” something you’ve likely heard as you make your way from being a writer to being an author.

***

Editing can serve as something of a catchall term that can refer to anything from tinkering with semicolons to removing entire characters or plot threads. This nebulousness can make it confusing to know what you’re even asking for when you’re in search of editorial help. In an effort to make the entire undertaking less opaque—and hopefully less daunting—here are some insights into that crucial first stage in the editorial process: the developmental edit.

Fiction

Character: For fiction, character is paramount. Your characters can be lovable, flawed, complicated, even loathsome, but no matter what, you’ve got to make us care about them. Do we see their vulnerable underbellies and darkest thoughts? Or are you keeping your characters at arm’s length? Does your main character have enough nuance to keep us interested, or is he/she falling flat or being a bit too predictable in places? Does your protagonist evolve over the course of the story? Do the characters feel real? Do we feel invested in their trajectories? Developmental editors are here to make sure your readers are compelled to hang out with your characters until the very last page.

Plot, pacing, and structure: Does the story feel rushed? Are you doling out information in a way that leaves us wanting to turn the page? Or does it drag right at the moment when we want resolution? Is there enough tension? Is the lush setting or history of the time period eclipsing the main plot? Are there awkward information dumps that could be woven in more naturally? Are there any holes? Are you making any problematic leaps in logic? This can seem obvious, but if you’ve worked on numerous drafts of a book, old material may no longer make sense with more recently added material.

Style: Although a developmental edit doesn’t usually focus extensively on the line (sentence structure, repetition of words or phrases, and so on), a dev editor will point out stylistic issues. One that comes up a lot is the classic “Show, Don’t Tell” edict. Writers will often do a fabulous job of showing and then undermine their own great storytelling by telling just to make sure they got their point across. So if young Rose blushes and averts her gaze when the boy she has a crush on approaches her, you don’t need to then tell us explicitly that she felt nervous. The dev editor is there to tell you that your scene can stand on its own two feet—and if it needs extra support, your editor will suggest fixes. Your dev editor will also look at voice and tone—is your dialogue sounding genuine or stilted? Do all the characters sound the same? Does their word choice accurately reflect who they are?

Memoir

With memoir, a developmental edit can be particularly helpful, as it is sometimes difficult for writers to transform their life story into a cohesive narrative comprised of discrete scenes. How do you choose what to tell and what not to? How do you integrate crucial background information in a way that feels seamless? Perhaps most importantly, how do you nail the voice from the very first page so that the reader is drawn into your story?

Nonfiction

Nonfiction is a bit of a different beast. If you’ve written a book on finance, character development is not your primary concern, and ensuring that the plot thickens at just the right moment isn’t relevant. But a developmental editor can work other kinds of magic with nonfiction. Below are some of the most frequent issues that come up with nonfiction.

Audience: It’s imperative that you know who you’re writing for. But this can be surprisingly tricky when you’re an expert on the subject—after all, when you think about financial planning all day long, it can be hard to see what a novice might not know. A good dev editor can hone your language to make it appropriate for your target audience, using the right level of vocabulary and making the right assumptions about your readers’ background knowledge. Have you assumed a level of understanding of reverse mortgages that will leave your readers flummoxed? Your editor will be the one to point that out.

Organization: When you’re a subject-matter expert, it can be hard to see your material from an outside perspective. You’re so deeply immersed in it that it can be difficult to present your argument in a logical fashion. Who is picking up your book, and what do they hope to get out of it? Have you organized your material in such a way that each section builds on the last? Does it give enough foundational information at the outset? Or have you bogged it down with too much background before getting to your message? A developmental editor will point out the holes and ensure that there is continuity so that your readers never once furrow their eyebrows in confusion.

A good developmental editor is like some hybrid of a detective and a psychologist, sniffing out problems and proposing solutions so that you can polish and hone before putting your beloved manuscript in front of a wider audience. In short, we hope you’ll think of us as your secret weapon.

Christina Henry de TessanAbout Christina Henry de Tessan

Christina Henry de Tessan is the vice president of editorial at Girl Friday Productions, a full-service editorial firm headquartered in Seattle. Formerly of Chronicle Books and Seal Press, she’s also the author of several travel books, including Forever Paris and Expat: Women’s True Tales of Life Abroad.

Continue reading

Share Button

6 Takeaways from the PNWA 2015 Conference

Posted by July 21st, 2015

Seattle skyline

Seattle, home of the PNWA 2015 Conference

It was a great weekend at the PNWA 2015 Conference in Seattle, talking with agents, editors, and writers about Book Country, social media, and the publishing process. (PNWA stands for the Pacific Northwest Writers Association.) I want to share these six big takeaways from the conference with the rest of the Book Country community:

  1. Finding beta-readers is as important as ever. However you choose to work with beta-readers–whether in a real-life writing group, remotely via email, or on a workshopping site like Book Country–no one can dispute that a writer needs feedback on their manuscript prior to a successful publication.Technology that makes finding beta-readers easy has become indispensable to in-the-know writers.
  2. Feedback can be wide-ranging, but ratings are also revealing. The more feedback a writer gets on their book, the better informed revision decisions they can make. Getting reviews on your book from beta-readers is a great way to seek suggestions on how to revise. But different readers give different suggestions, sometimes contradicting one another. Your overall ratings can be a powerful way to aggregate your readers’ opinions. On Book Country, for example, your overall rating–so long as you’ve spent the time and energy to garner a large number of peer reviews–will help you gauge whether or not your book is ready to be published.
  3. Distribution is everything. Writers have gotten savvier about this since the last time I was at PNWA. Back then, I met a lot of writers who had self-published but their book was not widely available. It’s rare these days to find a writer who isn’t planning to publish their book electronically, and it’s also common for writers to make sure their book is available for many different types of eReader. On Book Country, for example, authors can publish once and simultaneously distribute to Amazon, Barnes and Noble, Scribd, Kobo, iBooks, Google, and Flipkart. It’s essential for writers to stay on top of book retail trends.
  4. Social media takes time. Writers at PNWA knew how important it is for them to be growing their social media audience. It’s key to start building a following early, so that when your book does launch, it has somewhere receptive to land. Learning how to use social media tools like Twitter, Facebook, Tumblr, Pinterest, and others now rather than later is a good use of an aspiring writer’s time.
  5. Social media takes time. Wait, didn’t I just say that? To be clear, it’s not just building a social media that takes time. Doing the real work of social media–writing posts, creating engaging images, reading social media feeds, and conversing with followers–takes big chunks of your day-to-day. So not only do you want to start early, you also want to get organized. Writers I met at PNWA were figuring out how to carve out time for social media tasks. One tip Andrea Dunlop shared in our “Dos and Don’ts of Social Media” session was to be realistic about how much time you will be consistently able to devote to your social media. It’s easy to sign up for a lot of accounts, but it’s better to be selectively active than to have a bunch of abandoned online profiles. (Go here for more tips from Andrea.)
  6. Professional author services are the author’s best kept secret. More and more writers–both those seeking self-publishing and traditional publishing–are hiring professional developmental editors, copyeditors, proofreaders, book publicists, marketers, designers, and more. The competition to get noticed is stiff, so figuring out what you need help with to make your book stand out is becoming a bigger part of the publishing process. Many writers are using editorial firms like Girl Friday Productions to develop and polish manuscripts. Authors who find social media either too daunting or too time-consuming are learning how to hire it out to professionals. While these services can be expensive, many writers and authors are finding them to be valuable. I predict that we’ll be discussing this aspect of the publishing industry much more here on Book Country in the next year.

Continue reading

Share Button

Ask a Literary Agent: Amy Cloughley Answers Your Questions

Posted by July 13th, 2015

Amy CloughleyPlease welcome literary agent Amy Cloughley of Kimberley Cameron & Associates to the blog today! Amy’s in the market to acquire the following types of books: Historical; Literary; Mainstream; Mystery and Suspense (all types but NO paranormal); Thriller (legal, grounded, psychological); Women’s Fiction; Adult Nonfiction (pop culture and humor, sports, narrative, memoir–travel). Like Book Country, Amy will be at the Pacific Northwest Writers Association Conference at the end of this week. If you’ll also be at #PNWA15, you’ll be able to find Amy at the Agent Forum on Friday, July 17, at 10:00am, and at Power Pitch Sessions A, D, & E on Friday and Saturday.

When do you need an agent?  How do you know when you are ready as a writer to take this step? – Claire Count

There are a variety of great options for publishing your work, but if your goal is to be traditionally published, your odds of success increase quite a bit if you work with a qualified agent. Although many small/mid-sized publishers will consider unagented work, most of the larger houses will not, and the publishers who do often give priority to agented submissions.

You will know you are ready to take this step when your manuscript (or book proposal for nonfiction) is your best, most polished work. Although an agent will often provide some feedback to clients, an agent is typically looking to take on projects/clients who are as close to ready for the marketplace as possible. So be sure to do your research and due diligence. What is the typical word count for your genre? Is your POV clear and consistent? Are your main characters fully developed? Is your pacing appropriate for your genre? Did you have quality beta readers provide feedback? Did you identify a few current comparable titles to include in your query? There are numerous websites such as WritersDigest or here at BookCountry, as well as countless books and classes, that cover how to prepare your manuscript for publication. Applying this information will help your manuscript get an agent’s attention. Continue reading

Share Button

Book Country at ThrillerFest and PitchFest

Posted by July 7th, 2015

Headed to ThrillerFest X this week? So is Book Country!

ThrillerFestCome visit the Book Country table on Thursday, July 9th, between 2-5:30pm on the Ballroom Level of the Grand Hyatt NYC. We’re going to be tabling during the PitchFest event, where hundreds of thriller writers will giving their 3-minute novel pitch to dozens of agents.

ThrillerFest is the annual conference of the International Thriller Writers, a writers’ organization that represents professional thriller writers from around the world. Continue reading

Share Button

Alys Arden’s Book Trailer for THE CASQUETTE GIRLS!

Posted by October 30th, 2014

We are so excited to showcase member Alys Arden‘s book trailer for her YA Paranormal novel THE CASQUETTE GIRLS!

I love trying new things. I love telling stories. I love working with different mediums. That’s how I started writing in the first place and how I came to make a book trailer for THE CASQUETTE GIRLS.

One of my favorite aspects of making the trailer was watching figments of my imagination turn into tactile objects. Whenever our production designer, Matt Whittle, would text me questions like “Okay, what does the altar at Vodou Pourvoyeur look like in your head?” I’d get really excited. First I’d send him any actual description from the book, and then he’d really dig into my head, “Tell me everything.” After I garbled everything out, I’d get a text a couple days later like, “Is a complete cat skeleton overkill?”

To find out the answer, watch the trailer!

Continue reading

Share Button