Digital marketer Lauren Hesse shares great Tumblr tips for writers. She’ll help you decide whether Tumblr is the right author platform vehicle for you!
Having worked in digital marketing from the inside of a publishing house, I know that when writers and authors think about managing blogs that comes to mind are sites like WordPress. While long form blog posts are fantastic and a wonderful way to instantly publish your writing, I am a huge proponent of Tumblr as a blogging platform. The site is a social media powerhouse for sharing photos, videos, quotes and long form writing.
So how do you know if Tumblr is right for you?
Know the platform.
Tumblr has the capability to share seven different types of media: text, photos, quotes, links, chats, audio and video. Uploading original videos, photos, links, blog entries and audio (including tracks from Spotify and Soundcloud) are as easy as tweeting or uploading to Facebook. As for quotes and chat, these functions allow you to attribute quotes or share dialogue between two people or characters, the perfect teaser to the writing you may be working on. While Tumblr may not be strictly for long form writing, it’s a great place to share both text and interactive visuals and has a huge capability for viral sharing and engagement.