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Book Marketing: The Long Game by Andrea Dunlop

Posted by March 25th, 2015

Book Marketing: The Long Game by Andrea DunlopBook Country member Andrea Dunlop is the Social Media and Marketing Director of Girl Friday Productions. Her debut novel, THE SOJOURN, is scheduled to be released by Atria Books, an imprint of Simon and Schuster, in March 2016. Andrea shares her “to-do” list for getting the word out about her book. Book Marketing: The Long Game was originally published on Andrea’s Tumblr blog on February 9, 2015.

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I signed my book deal with Atria last fall. The manuscript is done, but the book doesn’t come out until March 2016, giving me a little over a year to wait patiently for book to meet world. Except I’m not a very good waiter. I’m like a five-year-old or a German Shepherd, I need a job to do if you don’t want the furniture destroyed.

I was reminded last week in talking to a friend, a memoirist whose just-released book was on a much tighter schedule than mine, that having this kind of time is actually a huge blessing. I’m always telling clients and students that they should start as early as possible when it comes to their social media and marketing efforts. Ideally marketing should be a gradual, organic process, and that takes time.

As the social media and marketing director of GFP, this is where I put my money where my mouth is. As an author with a year-long countdown ahead of her, here’s what’s on my to-do list now: Continue reading

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