Writing a romance novel? The NAL editorial team gives us a tutorial on the romance market: today’s hottest subgenres and what they’re looking for. Here’s what the romance editors want:
When I was in romance editorial, it astounded me how many submissions I received that had nothing to do with what I was actually looking to acquire, or even that fell outside of the genres in which my imprint specialized. Sometimes the manuscripts hooked me despite this fact, and I fell in love with the writing or the story or the potential I saw for the story. But there was nothing I could do; if it didn’t fit for our list or the market, my hands were tied.
As an author, even after doing all your homework–researching the market, reviewing an imprint’s recent publications, checking Publishers Marketplace for an editor’s acquisition history–it can still be difficult to figure out if what you’re submitting will give the editor what he or she wants. Particularly when it comes to such a robust and diverse genre as the romance market.
With this challenge in mind, Book Country asked the romance team at New American Library (NAL) to share a little bit about their experience with submissions and what specifically they hope to find among the pile:
Most editors at NAL find that when we’re looking for new talent, the biggest problem with the submissions we receive is not that they’re badly written (because many of them are very well done) but rather that the books are not the kind of stories that readers are looking for. The romance reader is very particular in her tastes and preferences, and trends tend to dominate the market. If you want to attract a big readership among romance fans, it’s crucial you know what kind of story they are looking for in the current market.
To help you figure out how to do that, the editors at NAL want to offer you some friendly advice about writing romance and positioning your book:
First, make sure you’re writing a romance novel and not a women’s fiction novel! Romance novels have as their central focus the relationship between the hero and heroine of the story. Their developing romantic relationship forms the backbone of the book’s plot. Most often this involves a man and a women meeting and having a powerful attraction; however, there’s an obstacle getting in the way of their relationship. Frequently, each character has an internal conflict that she or he must overcome. The end goal is for this couple to reach their HEA, or happily ever after, together (with realistic complications along the way). In other words, they meet, they have a conflict, and they must react and develop in response to it before the book can reach a satisfying conclusion. These conventions are common to romance novels across the board and can act as a helpful rule of thumb to guide you according to what readers will expect to see in your romance novel.
You also need to remember that most romance readers buy according to subgenre, based on themes, settings, or time periods. The most popular subgenres in romance change over time, and the best way to identify what’s most popular in the romance market at a given time is to watch the bestseller lists. Our job as editors is not only to follow the trends but anticipate them, while your job is to write a great book people want to love.
Right now, some of the most popular genres in romance (and the ones our editors are most excited about) are:
This means a love story where at least one of the main characters is a vampire, with supernatural powers and an immortal lifespan. The setting can vary. J. R Ward‘s “Black Dagger Brotherhood” series was at the forefront of the vampire trend from the start and remains a beloved favorite among paranormal romance readers.
Regency-set historical romances
While settings for historicals can vary, England is the most popular setting. Regencies are romances that are set during the Regency period in England, which strictly speaking was from 1811 to 1820. Historical romance readers will expect these novels to be historically appropriate, meaning that the characters should act according to what was expected in society at that time. Some of Penguin’s bestselling Regency romance authors include Jo Beverley and Jillian Hunter.
Ever since the release of Braveheart, we have seen a high demand for romances set in Scotland. The most popular time period is definitely medieval, but the Jacobean era (1603-1625) works as well for this subgenre. Bertrice Small’s “Border Chronicle” series is a fabulous example of the historic Scotland setting.
These are paranormal romances in which at least one of the central characters to the romance can shift shape into another form. Shapeshifting characters might be dragons, werewolves, falcons, coyotes, the list goes on… To name two examples from NAL’s popular shapeshifter romances, we publish Michele Bardsley’s “Broken Heart” novels and Deborah Cooke’s “Dragonfire” novels to great acclaim.
Paranormal romances are ones in which the love story features a character with otherworldly abilities (in addition to but not excluding being a vampire or shapeshifter). There are witch romances, fallen angel romances, mermaid romances, demon romances, among many others. Sylvia Day’s “Renegade Angels” series and Regan Hasting’s “Awakening” novels will give you a great idea of the fallen angel and witch trends, respectively.
What we call “gentle fiction”
Gentle fiction is a subcategory of contemporary romance, which means a romance set in the present day. These are love stories set in a small town setting with lots of quaint charm and heartwarming emotional elements. The heartwarming sense of town life and the gentle tone of the emotions really set this subgenre apart from other mainstream contemporary romance. They are the most popular kind of contemporary romance at this time, and have no paranormal elements. One visit to JoAnn Ross’s “Shelter Bay” series and you won’t want to leave this wonderful town!
Heroes from the Wild West hold much appeal, whether it’s a contemporary cowboy romance or a historical western. There’s just something readers love about a charming cowboy! One bestselling example from NAL’s list is Catherine Anderson, who writes both contemporary and historical Westerns.
Romantic suspense has a fast-paced storyline with lots of action because the romance between hero and heroine takes place in the face of some kind of danger that threatens one or both of their lives. The suspenseful nature of the plot is almost as important as the romance, and there is usually a mystery to solve. These novels are usually contemporary settings and are always real world stories.Shannon K. Butcher’s “Edge” novels and Christina Dodd‘s “Bella Terra Deception” series give a great example of the kind of high-octane action and edge-of-your seat suspense readers look for in this genre.
While not technically romance, Urban Fantasy novels often involve a strong love story that appeals to romance fans. Whereas the third person point of view is common in the other romance genres, urban fantasy often takes a first person point of view. And the mystery that’s driving the plot and the action is almost as important to the novel as the romance itself. The characters in these novels are very tough, and the stories may contain violence. Lee Roland’s Viper Moon thrills with a captivating voice and a complex urban fantasy series world.
As you can see, there are many subgenres currently driving the market from the editors’ perspective, so make sure your novel fits into one of them. Or if you are trying your hand at something different, remember to keep your story within the conventions of a romance novel in the first place and understand that your story really has to be something special if it colors outside the lines. Editors love to find fresh new authors with budding talent, so give them something they can work with!
Romance is not the only genre where editors have specific interests though…
Our next installment of “Giving Readers (and Editors) What They Want” will focus on the mystery genre.
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