Tag Archives: Penguin

Writing in the Christmas Spirit with Elisabeth Fairchild

Posted by December 20th, 2013

The Christmas SpiritWith the holidays approaching, we’re steeped in the Christmas spirit–the smell of pine trees wafting through the chill air, people buzzing about, doing last-minute holiday shopping, and gorgeous holiday displays and decorations. 

How do you convey the wonder of the holiday through fiction? We invited author Elisabeth Fairchild to talk to us about writing in the Christmas spirit and her regency novel by the same name.

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How do you define the Christmas spirit?

For me, the heart and soul of Christmas is in humanity’s finest expression of light, warmth and joyful giving in the heart of a dark, cold, season of endings. The Christmas spirit warms even the loneliest of souls given we open our hearts to a sense of wonder and celebration, choosing to interact positively with the world around us.

I usually set out to have a memorable Christmas. Often, the best of plans go awry. Writing any book is, for me, a search for heroic and historical truths. In THE CHRISTMAS SPIRIT, I focused on the Yuletide season’s potential for hope, magical moments and joy in a reality I think we can all relate to–where the best of plans for “the best Christmas ever” are turned upside down.

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The Making of a Bestseller: How Penguin’s Lisa Kelly Promoted THE 5TH WAVE

Posted by November 12th, 2013

5thwaveBack in January, our colleagues from Young Readers sent us a copy of a new YA postapocalyptic novel that they were really excited about: THE 5TH WAVE. I looked at the slick cover, saw that it was about an alien invasion, and was immediately hooked; and being the sucker that I am for a good dystopian/postapocalyptic novel, I devoured it in three days! I was not at all surprised when THE 5TH WAVE debuted on the New York Times bestseller list upon its publication six months later.

Today we’re joined by Assistant Marketing Director Lisa Kelly, one of the main figures behind THE 5TH WAVE’s promotional campaign, and we’re talking to her about how she and her team launched the book into the world–and made it a bestseller. ~NG

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NG: How did you foster excitement for the THE 5TH WAVE months before its publication?

LK: It started with the first 70 pages we got to read from the author. We were all universally drawn in, and we immediately knew it was special. We also knew that we only had to get people to read those 70 pages to hook them. So our early strategy revolved around that idea and grew from there.

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