Regina Brooks is the founder and CEO of Serendipity Literary Agency LLC. In November 2010, Brooks co-founded and launched a new publishing imprint under Akashic Books called Open Lens. Regina shares the one thing all successful writers have in common and what writers should do to build a readership.
What do you do if a book by one of your clients gets a cover that you find really ugly, but the publisher and the author love it? Do you hold your tongue or do you put in your 2 cents? – Lucy Silag
This has happened several times in the last several months. When evaluating covers, I use the following criteria as my first line of communicating my hesitation on a design.
- Does the author’s name appear clear and strong? Sometimes the title or other features can overshadow the author’s name on a cover. I’m always sensitive to making sure we build the author’s brand and the name is showcased prominently.
- Does the cover incorporate a color palette that will resonate with the audience appropriately? For example, business books often use black, red, or blue. Girl books for younger audiences typically incorporate purples, pink, or yellow. Of course, covers can certainly veer from these conventions, but many years of research and theory have gone into selecting colors that work. One of my authors Elizabeth Harper has taught me a lot about colors and how they are received.
- Does the cover show up well in a thumbnail size? There are often wonderful fonts and illustrations that work well in the print version but get lost in the ebook format. These days many consumers will first discover a book online, so it’s important that the title and author’s name are readily visible.
- Does the cover speak to the core demographic? There might be confusion as to whether the book is for women, millennials, academics, etc. The cover needs to strike a chord with the target audience.
I’ve been in the business for 20 years, so I’ve seen my share of ‘ugly’ covers. Aesthetics are very subjective, so I tend to table my commentary unless I have something clear and focused that speak to the questions I’ve mentioned above. If it’s just a matter of taste, I will certainly tell my author, but I will often acquiesce to the author and editor if they are in sync. Continue reading