A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. Below, book marketing and publicity experts share tips and best practices to help writers and authors literally put their best face forward, across different platforms.
Selecting the Best Picture for Social Media Profiles
- Make sure the picture represents both you and the content of your work. If you’re a YA author, you might dress casually, while a business author might be best represented wearing business attire and a cookbook author in her kitchen.
- Make yourself, not the background, the focus of attention. Select a photo that shows your face clearly and doesn’t surround it with a complicated backdrop, which can be distracting. Always make sure the photo is well lit.