Tag Archives: social media marketing

How to Take Perfect Social Media Profile Photos

Posted by December 16th, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. Below, book marketing and publicity experts share tips and best practices to help writers and authors literally put their best face forward, across different platforms.

How to Take Perfect Social Media Profile Photos

Selecting the Best Picture for Social Media Profiles

  • Make sure the picture represents both you and the content of your work. If you’re a YA author, you might dress casually, while a business author might be best represented wearing business attire and a cookbook author in her kitchen.
  • Make yourself, not the background, the focus of attention. Select a photo that shows your face clearly and doesn’t surround it with a complicated backdrop, which can be distracting. Always make sure the photo is well lit.socialphotos24

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Twitter for Beginners!

Posted by March 12th, 2014

twitter_for_beginners

What It Is

Twitter is a micro-blogging social network through which millions of people communicate with each other, and with the world at large, via 140-character “tweets.” Twitter can be accessed via their website, mobile apps, text messages, or a number of third-party applications, such as HootSuite.

Twitter is a vital tool for driving site traffic and also for participating in online conversations and communities.

How It Works

When you sign up for Twitter, you select an available handle, or username, then you choose who you want to “follow.” When you follow someone, each tweet that person sends shows up in your Twitter feed. People can also follow you, of course, and the more active you are, the more people will follow you and subsequently receive your tweets. You can converse with people directly by using the @ symbol followed by the person’s handle, or you can participate in larger group chats using hashtags, which are defined by the # symbol.

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Tumblr for Writers 101

Posted by February 24th, 2014

Digital marketer Lauren Hesse shares great Tumblr tips for writers. She’ll help you decide whether Tumblr is the right author platform vehicle for you!

tumblr for writers 2

Having worked in digital marketing from the inside of a publishing house, I know that when writers and authors think about managing blogs that comes to mind are sites like WordPress. While long form blog posts are fantastic and a wonderful way to instantly publish your writing, I am a huge proponent of Tumblr as a blogging platform. The site is a social media powerhouse for sharing photos, videos, quotes and long form writing. 

So how do you know if Tumblr is right for you?

Know the platform.

Lauren Hesse

Tumblr has the capability to share seven different types of media: text, photos, quotes, links, chats, audio and video. Uploading original videos, photos, links, blog entries and audio (including tracks from Spotify and Soundcloud) are as easy as tweeting or uploading to Facebook. As for quotes and chat, these functions allow you to attribute quotes or share dialogue between two people or characters, the perfect teaser to the writing you may be working on. While Tumblr may not be strictly for long form writing, it’s a great place to share both text and interactive visuals and has a huge capability for viral sharing and engagement.

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5 Ways to Engage Your Readers on Facebook

Posted by January 31st, 2014

You’ve created a new Facebook page and are now scratching your head: what to do next?

To grow your fan base and become a Facebook super star, you need a plan! Strategic Partner Manager for Authors and Publishers at Facebook Susan B. Katz says that the key to success for debut authors on Facebook is to post frequently and authentically.

To establish a presence,  post once or twice a day every day in the first person. Fans are on your Facebook page to get to know the person behind the book. The biggest thing to keep in mind for writers on Facebook:

A good content strategy always balances content creation with content curation. So, share links to your books and blog posts, and mix it up with relevant links and images that you think your followers might enjoy. This way you won’t feel like you’re flooding their feeds with self-serving posts.

Here are 5 ways to increase engagement with your Facebook fans:

1. Share your success stories.

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Everyone loves a success story–so don’t be shy when you have good news to share. Your fans are there to rally you along the way, so breaking good news is a great way share your excitement about a book acquisition, a writing award, a great review, etc.

Perhaps Entertainment Weekly didn’t feature your book like bestselling author Khaled Hosseini’s, but you can still share snapshots of yourself or your readers holding a copy of your book for the first time, reader reactions, or quotes from complimentary reviews on Book Country!

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