Social media is an important tool to engage with your audience and promote your book. Guy Kawasaki and Peg Fitzpatrick are leaders in social media marketing. Their book THE ART OF SOCIAL MEDIA, published by Portfolio, shares great strategies and tips for creating a successful social media platform.
Success favors the bold as well as the interesting on social media, so don’t hesitate to express your feelings and agenda.
Brevity beats verbosity on social media. You’re competing with millions of posts every day. People make snap judgments and move right along if you don’t capture their interest quickly.
Every post—literally every single post—should contain “eye candy” in the form of a picture, graphic, or video. According to a study by Skyword, “On average, total views [of its clients’ content] increased by 94% if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category.” Continue reading