Tag Archives: The Dream Runner trilogy

The Dream Wars: A New E-Novella Trilogy (and savvy marketing strategy) from Book Country Member Kerry Schafer!

Posted by October 29th, 2013

Urban Fantasy author and Book Country member Kerry Schafer‘s first book, BETWEEN, was published by Ace Books in 2013. Fans of BETWEEN–including all of us here at Book Country–are super excited about the forthcoming release of Kerry’s next book from Ace in January: WAKEWORLD. (Check out WAKEWORLD’s gorgeous cover and you’ll be rabid to read it, too!)

In the meantime, however, we have more good news to share with you on Kerry’s behalf: On sale today are three e-novellas written by Kerry, an enigmatic new trilogy set in a dark and seductive dreamworld. THE DREAM RUNNER, THE DREAM THIEF, and THE DREAM WARS. The Dream Runner trilogy’s covers will knock your socks off, too!

So what do Kerry’s e-novellas have to do with the release of WAKEWORLD, and what’s the strategy behind the e-novellas’ release today? Read on to find out how Kerry is expanding her audience of readers on both traditional and electronic publishing platforms–we think what’s she’s doing is pretty brilliant!

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Kerry Schafer Author PhotoMarketing.

I’m guessing that your reaction to that word is more likely to be a shudder and a muttered curse than a celebratory hurrah. But the reality is that the minute you either get a publishing contract or decide to go Indie and self publish, everywhere you look you run into one ongoing message: what are you doing to market your book?

The Dream Runner coverAre you on Facebook? Twitter? Pinterest? LinkedIn? Shelfari? Goodreads? Are you doing enough? Are you doing it PROPERLY? Here – take a class, read these blogs, do this, no do that…

The words are written on subway walls and billboards, on Twitter and Facebook, painted on your bedroom walls and the backs of your eyelids. Some days there is even skywriting and you’ve got to hope it’s only a sadistic pilot and not the finger of God writing guilt messages for all the world to see.

Most of us write books because we want to, you know, write books. Not because we want to stand on a virtual street corner hawking our wares. Besides, even if you’re comfortable waving a cardboard sign that proclaims “PLEASE BUY MY BOOK,” it’s almost impossible to decide which street corner to stand on. The internet abounds with conflicting advice: sign up for this website, but not this one, advertise here, go there, do this and this and this and this…

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